Startup Investability Assessment

Please take your time to answer our confidential 68 question Startup questionaire. Many startups have found this a useful tool to understand how others may see them, and to identify areas of the business plan that may need further work.


Team
Has the team been through starting a new business or business line before?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Does the team have experience in the industry and technology required?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Is the team strong in execution?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Are there significant gaps needing to be filled in management?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How well does the team work together?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
If M&A opportunites are there can they execute?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Are the senior team all pulling in the same direction and same exit vision?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Do the senior team have enough incentives (equity, options, etc..) to be properly motivated?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How good is the advice the team is receiving?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How well do they listen to their advisors and are they prepared to take advice?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a

Model
What percentage of the capital is for a New business model?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Has the business model been refined and tested?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How significant is the problem this new model solves?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How innovative is this business model	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What level of disruption will this new business model create, if successful?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What percentage of the industry will benefit from this solution?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How available are alternative ways this problem could be solved?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How new is this problem?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a

Industry
What is the industry growth rate?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How safe is the industry from changes in legislation?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How safe is this industry from changes in fashion or habits?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How safe is the industry to changes in technology?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Is competition reducing in this industry?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Are the barriers to entry increasing?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Is this an industry where small companies can win?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a

Market
How big can this idea/company become?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What is the growth rate of similar companies/customers?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How strong is the competition?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How strong are the opportunities in adjacent or complementary verticals?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Is there a rollup opportunity?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Are there any barriers to entry?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Are there any patents?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How significant a competitive advantage?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Are they differentiating on more than just excellent execution?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a

Monetization
In year 3, what percentage of revenues are recurrent ?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
For a new client, what percentage of year 1 revenue, recurs in year 2?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What percentage of your revenue is earnt directly rather than as a reveue share from external sales activity?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
When do you collect the revenues?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
For each new client, what percentage of revenue is needed to be spent before the revenue is earnt?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What kind of contact is had with the end customers?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a

Traction
What is the current status of the business?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What is the current revenue?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What kind of clients, partnerships and business development relationships does the company have?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How referenceable are those relationships?Can the relationships be referenced to prospects?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How strong is the existing customer base?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How fast is revenue growing?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How fast are client numbers growing?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a

Financial
How long before the business trades profitably?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How comprehensive are the financial models	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How long will the current cash last?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How long will the raised cash last?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
When is the expected liquidity on the investment?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What compound return would be achieved for investors in the current modelling?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How many serious exit candidates are there?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Has previous funding been raised?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How simple is the current share structure?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How clean is the company balance sheet?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a

Impact
What level of reporting is there on the businesses impact?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
How core are impact considerations to internal business practices?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
Which wealth group(s) will benefit?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What role do women play in the business?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What is the impact on energy and water?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What is the impact on housing or Community Development?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What is the impact on personal and public health ?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What is the impact on Education?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What is the impact on Agriculture production?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What is the impact on the environment and sustainability?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a
What is the impact on financial services delivery and access?	0.5 1 1.5 2 2.5 3 3.5 4 4.5 5	n/a

Our analysis is based on comparisons to other Startups that have answered these questions, and analysis of weightings given by angel investors.